Tuesday, September 24, 2013

The Annual Leap Of Faith


Spring is here, the grass is riz. I wonder where the annual update to Photoshop Elements is...

Ah, It's on the net. Just announced today in fact. I daresay we'll get some boxed sets of them fairly shortly...but don't ring me up this morning to ask when because I don't know.
Suffice it to say that if you are banging out your work on an older version, this might be a good investment.

I fit into the banging away category - I started my digital adolescence with the Elements 3 version - got free with a scaner. Then I bought Elements 6, and eventually went to Elements 10. Each one was separated far enough in generation to encompass real improvements while retaining most of the useful features of the past.

Note that I said " most " - in between 6 and 10 they ditched some paste-in graphics that they considered tired. In reality they were useful - I am going to go back and capture them and store them for future use. You can never tell when you'll need a Drum Majorette's cap to put onto a bridesmaid...

The new Photoshop Elements 12 seems to have additional features that move items in the picture and then fill in the backdrop behind them. Very useful for street and event photography. There is also an improvement to the straighten tool that settles the horizon and then fills in the little wedge-shaped blank areas at the side with similar content to the main subject.

I am also looking forward to an automatic colour correct that has the capability to learn your preferences and to slap it on at a click. I hope to use other plug-ins to custom craft a look that I can teach to the Photoshop Elements 12 - then I'll just go straight to it for a 50's look. You can do that with the plug-ins now but you are bouncing back and forward to do it. One stop shop is the go.

Is this program prestigious and complex enough for your photographic business? If you need prestige and complexity to sell your services go for the full PS6 Cloud and add a host of special layers and curves and extra operations. The clients will notice, or not, as the case may be...Make sure you tell them about how you spend hours at the computer hand-crafting their images.

Make sure they don't ever get to see what your editing desktop really looks like. Coffee cup rings on your laptop never look good. Especially when they are on the screen...


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