Sunday, May 11, 2014

When You Know What You Want...


You can get it.

This was borne home to me two days ago when the chief of a dance troupe brought her ladies to the studio for publicity shots. She could tell me where the images would go, what size they needed to be, and the projected colouration of the graphic designs. She told the dancers how to dress, and what poses she wanted. She watched them and aided their posing - between her and I we got the best out of them - even the novices. They were very theatrical.

The post-prod was a dream. The chief now has a selection of poses, groups, displays, dances, and costumes. The ladies are going to look magnificent. It all ran through Aperture with only 3.75% having to go over to Photoshop for serious correction.

As a result, the work time was dramatically reduced and the cost to the customer substantially less than it has been for other troupes.

Now, if you can do this in your own photography...I mean figure out before you sally forth exactly what you want to achieve...you can be equally successful. Okay, you don't have to approach it like a Prussian Guards regiment and never deviate in spite of the cannon balls, but do know what you want as you go for it.

This also has an echo here in the shop. Wander, please. Look, speculate, ponder. Ask an intelligent question if need be - the staff's little faces will light up. No need to tell us what the latest rumour site has reported because we read that stuff too*. In any case, do think  - for yourself - about what YOU want to do. Then you are more likely to be able to do it.

* I read it in theatrical accents - makes it funnier...


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