Tuesday, May 14, 2013

New Packaging For A Favourite Product


Here's the new product packaging that came in this week for the Lee Big Stopper filter.

The Big Stopper is Lee's way of slowing the world down - 10 stops of light reduction with no annoying colour shifts. You can smooth out skies, make waterfall misty, and put a soft fog effect on the restless sea.

You can photograph city streets full of busy travellers and have most of them disappear - of course you can do that by broadcasting live from Parliament, but we're talking art, not angst.

This new packaging is fun - a neat tin box with internal padding to protect the filter. I have no idea why they changed it from the  previous padded pouch, but it makes a nice change on the shelves.

Note: Big Stoppers sell like hot cakes and are less fattening. If you want one get it now before we sell out again.

No comments:

Post a Comment