Moving Right Along - With The Panasonic Lumix

This advertisement is the right price - we have just made sure of that!

The Panasonic Lumix GX-7 is a beauty of a mirror-less camera - it is one of the best handed cameras in this sensor size - the controls fall to your fingers without strain and the multi-angle viewfinder and LCD screen mean that you can operate it in any position - close to the ground for macro flowers or high above your head for event shots.

The files it produces are clean and clear - it handles low light very well.

It takes all the micro 4/3 lenses from Panasonic and other manufacturers. And here is where this deal gets sweeter. We have the perfect family party and tourist lens for it  -the Panasonic 20mm f:1.7 lens.

Today and tomorrow we have four of these camera body/lens combinations available - silver body and silver lens - with all the accessories for a snip price of:

                                        $ 1189.00

The lens alone sells for $ 450 so it looks as though this is the bargain of the day. We're trading until 5:30 today and until 3:00 tomorrow. Ring us up with the credit card and secure one.

A Christmas Carol And We all Go To The Dickens...

Whet the knife and boil the oil
Someone here has screwed up royal.
Grab a throat and twist it tight
The advertisement is not right.

If you read the newspaper today you may be astonished to see that 24-70 mm lenses from Canon and Sigma are at an all-time low price. An eye-poppingly low price. An unsustainable send-us-to-the poorhouse price. It is not just a clever marketing ploy by devious minds. It is a monumental proof-reading mistake by tired minds. The first casualty of Christmas 2013.

This is in the true Australian tradition of something coming seriously adrift around the 25th - you'll remember the ILLAWARA and the Tasmanian bridge and Darwin and the cyclone and all the bushfires. Well, this is the Camera Electronic Christmas disaster.

Don't contribute money to the Red Cross for us - no-one is homeless yet. We are about to have a couple of days of irate phone calls but we are trained in how to handle these; we burst into tears and howl like husky dogs. It seems to work.

The REAL PRICE of the lenses:

1. Sigma 24-70 lens    RRP $ 1049    Christmas Special $ 744

2. Canon 24-70 lens   RRP $ 1699     Christmas Special $ 1222

Apart from the advertisement passing 4 proof readers...(!)...we do apologise for the inconvenience to our customers. It is just a mistake, not a deliberate piece of meanness.

We reserve that for our relatives at the end of Christmas Day...Ho Ho Ho.

Kindly Old Uncle Dick

Hark The Herald Tribune Cries " Come In Here And Buy, Buy, Buy "

With apologies to Tom Lehrer…but it is the last Saturday before Christmas and it is traditional that you come in to the shop and buy something. We would prefer that you ask for photographic equipment but if you insist on hammers or plates of liver, we will do what we can to oblige…

It is also traditional in Western Australia to panic when it comes to the holidays. People look forward to one day of the year when the shops are shut and calculate that they will not be able to get bread or milk and rush out and empty the shelves and service station tanks…and in this spirit we would like to remind you that we will be shut from 3:00PM on the 24th until after New years. So rush in here and empty the shelves - you never can tell when you will wake up in the middle of the night and need a telephoto lens. Play it safe - buy several.


Merry Christmas from Uncle Dick

Santa Was Never Like This - Until He Started Drinking Floor Polish

Every now and then you get out past where the buses run, as Kinky Friedman says...and Camera Electronic is no excepton. We hire a lot of people and occasionally we get more than we bargain for. We hired a sales floor manager thinking that all we would get was a guy who could talk cameras...and ended up getting a world champion.

And not just any old world champion. Never mind your bicycle racers or boxers or cricket teams. We got the World Champion Santa. We really did.

David Downey is his name and it apparently took him three years to work his way up to the Arctic circle and put on the red coat and the hat with the bobble for Australia. But he blasted all the other Santas off the ice and took the championship.

You can see him in action on the ABC television station on Monday the 23rd at 10:30 AM in a program called " World Champion Santa". It is kid-safe to watch...as opposed to " Bad Santa" with Billy Bob Thornton, which is not.

Remember that you must all behave yourselves when you come into the shop - Santa knows when you have been naughty and when you have been nice and these days he works in close collaboration with the USAF out of Omaha. There is a vast difference between a reindeer and an armed drone.

Yule Be Sorry To Miss Out

Christmas time has come, By Golly
Scourge the kids with boughs of holly.
Pie the mince and tree the balls,
Here comes Microsoft scamming calls.

Nose to tail along the Freeway
South or North it matters not
Honk your horn and raise your finger
It's still and dead and bright and hot.

Xmas lunch with all the rellies
Hoping for prawns? You joke my dear -
The kids have eaten all the good bits
Content yourself with bread and beer.

Back again at end of even,
Bloated, sleepy, red, and sore.
New Year's Eve looms like perdition -
Then we do it one time more.

You can fight against Christmas ennui by buying yourself a gift - you'll see a CE special advertisement somewhere on your computer soon. Don't stint yourself - the prices have come down and you can treat yourself to something to make up for the ties, potholders, and shapeless sweaters that will be under the tree.

None of this will make up for the trip on the freeway to see your relatives but at least you'll be able to take good pictures over the summer holiday. If you get a camera like the Fuji X-series you can take wonderful selfies on New Years Eve before the fights break out.

Dinner Of the Camera Party

With profound apologies to M. Renoir...

What do camera people do when they are not standing behind the counter at Camera Electronic? They dine at the Duckstein Brewery in the Swan Valley, of course. This is the holiday season and with Christmas coming up we all repaired to the Duck to recruit the tissues and revive the mind.

Aside from testing the malted waters...and I can particularly recommend the Dunkel...and the sauerkraut, we indulged in that most sporting of pastimes: shooting people. I hasten to add, for the benefit of whatever spy agency monitors this blog ( Hey! to Langley...)that we used Fuji cameras and flashes for the task.

I used the X-10 and Dom used the X-Pro 1 with the EF-X20 flash. His pictures came out better than mine but that is because he did not get served his Dunkel as quickly as I. I'm satisfied, though, as I have good souvenirs of the night, quite apart from the deadly hangover and the lump behind the ear where the barmaid hit me with the litre stein.

The trick was - Dom was using the flash and I was relying upon an extreme ISO and a steady hand. I did mention the Dunkel, didn't I? The flash and the circuitry in the Fuji were able to sort out a perfect front exposure while leaving some of the back light to imprint behind thee main subject. Make no mistake - that is the real secret of party and event photography.

Never mind light from three separate directions and diffusers and assistants and artspeak - you need a clean clear front flash or at least a clean bounced flash with a little front card light to get the best out of faces. If you can get some background light and colour, so much the better. You are looking for good grip-and-grin with couples and foursomes - after that you can plan out epic shots with your three assistants and a Klieg light.

Fuji does this - I can get good selfies if I pop up the flash at 200 ISO and set the thing on P. Dom can get great G&G with the EF-X20. If you are using one of the X100 or X100s it is even better - the whole thing is self-contained and you can instruct the camera to fire whenever it thinks it knows what you want to do better than you do.

The perfect Dunkel camera...