Another Stellar Landing By Hasselblad

The You-Tube phenomenon of people un-boxing equipment as entertainment has a certain charm. I should dearly love to see them unpack some of the stuff that lands in this shop - in particular products from the O corporation. I think they spring-load the cameras and accessories so that they spring out of the cardboard and can never be put in again...

Not so the latest offering from Hasselblad - the Hasselblad Stellar with mahogany wood grip. Here it is peeled layer by layer through the packaging. The box is undoubtedly the most luxurious container I have ever seen. It deserves a place in a museum.

The camera also looks wonderful but I have stopped at the sealed stickers over the screen and lens. The new owner, whoever they may be - will want to dig them off with a pen-knife themselves. Camera people are like that and who are we in the trade to deny them their pleasures.

It is not the camera for the masses - unless the masses are packing money bags the size of Volkswagens. It is the camera for the connoisseur. Bring your wallet and knife and come see us.

We're So Proud - A Hasselblad Baby!

Here is the family picture of a new Zeiss Vario Sonnar 10,4mm-37,1mm f:1,8-4,9 lens ...with the proud parents standing beside it. Note that the markings have commas instead of periods as this is a European lens design and they do that in Europe.

It is the featured optic on the fabulous new Hasselblad Stellar camera. The cradle you see it in is possibly the most elegant packaging yet for any compact camera - it makes cardboard boxes look like cardboard boxes.

Notice the grip - this is the ready-for-action carbon fibre grip, but with a camera this exclusive you are not restricted to just one style. There are 9 choices, including exotic woods like mahogany, walnut, and
zebra. The grip is very comfortable and would hold the camera perfectly for photographing things.

I have not exposed the back screen -preferring to let the purchaser do this - as you can see the advertising mentions the 20.2 megapixels, full 1080 HD video,the f:1,8 lens, and the 3.6X optical zoom. Please note the H-marked rubber thumb rest at the upper right corner that allows the  front grip to function better. That is an H-marked pad, you understand.

The camera will be on display here in the shop - it is the perfect complement to the Hasselblad H4 medium format cameras and makes a bold brand statement for any photographer.

Good to see that Hasselblad and Zeiss are working togetner again.