First Fruits Of The Furniture - The New Fuji Lens - With The Old Fuji Lens

Okay, that could have been clearer, but as long as you have read this far, you might as well continue...

The new editorial desk has been equipped with a seamless scoop to facilitate taking product shots. In the grand tradition of the Hazel Leaf Studio AKA DIY Palace, it is comprised of two sheets of A3+ matt paper and one big piece of mounting board. It wedges into the tabletop of the desk and a tripod holds the Fuji camera to take pictures of the Fuji lens.

The lighting is supplied by the Catch As Catch Can Company, but this will be improved upon. After all, we ARE a camera store...

The subject of the photograph is the latest and nicest of the Fuji X-Mount lenses. 56mm f:1.2. Sharp as on the focus plane and soft as behind it. The ideal companion for X-E2, X-Pro1 and X-T1 if you are gong to be a low-light street photographer or natural-light portrait artist.

Be prepared for a hefty lens - not as weighty as some of the DSLR lenses, but more than some of the other Fuji glass. It is a deliberate lens to use. Be prepared for a real snap as it comes into focus.

The picture of the 56mm is pin sharp itself because it is taken with he Fuji 60mm macro. Almost the same focal length but an entirely different philosophical approach to it - it is a lens that will produce extremely big extremely close images but only opens to f:4 - hence the tripod. But what a magnificent working optic for art copy or collection recording.

Numismatists and philatelists please take notice - A Fuji X-series camera and this lens will make the best images of your possessions that can be done - and you can do them yourself. You've been promising yourself that you will document the collection. Winter is coming - now is the time.

Furniture Porn

In the grand tradition of the selfie, here is the new desk that we have just made for the sales area - and the three new sales and display cabinets behind it for the paper, darkroom, and inks.

IKEA may be a boiling hell with meatballs during the day but at least the flatpack furniture does go together well. I would advise people to look very carefully at the diagrams in the wordless instruction book. Every little drawing has hidden meanings that are obvious when the next stage doesn't fit. I would welcome colour printing with red arrows and exclamation marks.

A Weekend Of Discovery

You can learn a lot when you are stupid. Of course you can learn a lot when you are smart, and it generally doesn't take as much skin off, but the knowledge gained from ignorance seems to sink in better. Thus my weekend...

Round one. Read the label. Whether you are mixing a cake or setting a camera or purchasing bookcases from IKEA...read the label. Saves you hauling three giant cardboard boxes back up the freeway in a Suzuki Swift to exchange them for one of the right size.

Round two. Hook up a mirrorless camera to the studio lighting system and try to use it in the same way that the DSLR system operates. In my case I have an adapter that lets me use the same lenses as my Nikon. Oh boy, I bet it is going to be better...! Oh boy, am I wrong.

The lenses and the sensors being equal...the images are the same size and proportion. And the depth of field is the same - thats a function of focus distance, focal length, and aperture.
No gain there.

When I am using a camera in studio mode - manual setting for both aperture and shutter speed - DSLR's  let me see through the viewfinder at full aperture and then check depth of field by pressing a preview button. Mirrorless cameras don't - they compel me to open and close the aperture by the click-stop ring and I am liable to push the whole assembly out of position as I do it. Do-able, but much more inconvenient.

Moral of the story? Use the regular heavy old DSLR for studio work in manual mode. Save the new you-beaut mirrorless for convenient field shooting.

Round three. The new you-beaut mirrorless camera can be mounted in a wooden box and triggered with a standard cable release. It is absolutely soundless when in the box, but will do perfect automatic focussing and exposure. It will also do a pretty good recording in sepia straight out of the camera. Steampunk Time!

Nikon D4s In Stock Now

Folks,

Saul and the Rental Boys* - Thomas and Jason - asked me to mention that the new Nikon D4s is in stock now and an example is also available for rental.

High-speed, high-rate photography. Fashion shoots. Low-light shoots. Heavy duty photography. All possible with he D4s - it is the flagship of the Nikon fleet.

Call in now and try the best.

* Not a pop group, but it could be. Depends on the singing.

Watch This Space - Bookshop On The Move

We don't normally advertise other people's business here at the shop, but here is an exception for our photographic customers:

Boffins Bookstore is in the process of shifting its premises in Perth. It has occupied a position on Hay Street for decades and has established itself as the premier technical bookstore in the state. Actually it has outlasted most of its competitors, but done so by dint of good stock and good service.

I believe it is going to open again in William Street in the central block opposite Wesley Church with larger floor space and more departments. As I pass the site on the bus in the morning I eagerly look to see when it will open. Hurry, guys, hurry...

All this being said, I would encourage all of the Camera Electronic clients to look down the back of our place at the book shelf near the back door. We will be stocking it with lots of odd secondhand titles that pertain to photography. You can get a lot of ideas - some of them good ones - from books, and you can learn far more than the limited attention-space of the internet will present.

Note: I must confess a personal interest in Boffins. My daughter spent years working with them when she was a student and I have spent hours and dollars in there. My bookshelves at home groan with the produce of this shopping. No book has ever been unprofitable...

A Conflict Of Disinterests - Camera Choice For The Perplexed

Working at a camera shop is wonderful. You can play with cameras all day.

Working at a camera shop is horrible. You have to play with cameras all day.

Neither of the sentiments above apply if you are a customer. Then being at a camera shop is exciting...but totally confusing. The modern world is presenting you with so many choices and alternatives that you are hard pressed to make a decision. You might want to press the button, but unfortunately Kodak is no longer there to do all the rest.

The keen enthusiast dives into the internet and reads every forum and rumour site there is.  If they are of an (ahem)..."older generation"...they look out CHOICE magazine from the local library and photocopy pages of advice. I can say this because I am of the same generation and go to the library regularly to look at the lingerie magazines. Readers of CHOICE would do well to remember that every public library has a fiction as well as non-fiction section...

Okay, armed with a looseleaf of papers and a mind full of internet camera equipment flame wars, the prospective customer comes in the shop. If they know what they want, see it on the shelf, open their wallet and whack out their credit card, the whole thing is easy. If they present 5 different opinions about 5 different cameras gleaned from other sources, it all starts to look like the battle of Verdun on a wet night.

One of the smartest things that the prospective camera buyer can do is draw up a list for themselves...in their own handwriting...of what they are NOT interested in. If they don't do portraits in the studio they don't need a portrait lens. ie. they don't need an 85mm f:1.4. If they don't want to go out taking landscape shots of the beach they don't need a 10-20 f:3.5 lens. If they are not interested sports shots they don't need a pro-DSLR with 10 fps capability. And so on...This can eliminate a lot of worry.

After the person thinks out what they don't want, they can think what they do want. Family shots, wedding coverage, fungus in the forest at f:4...whatever. Just as long as they are honest with themselves about their core interests.

Finally, they can see if there are any really odd things that would be fun, but not be absolutely necessary. Automatic toast recognition. HDR food baby sunset mode. With star trails. No matter what the customer can think of, they cannot think wider than the Japanese designers, because the Japanese designers drink at lunchtime. The trick with this category of features is not to make them the central point of choice.

Or CHOICE, if it comes to that...

Go App Yourself With Røde

Yesterday we had a training session with the chaps from Røde Microphones. The subject they covered was...microphones.

It was very detailed and informative. I had no idea that this Sydney firm was making the microphones here in Australia and had achieve3d such world-wide success with the broadcast and recording industry.

The real ear-opener yesterday was to watch  a particular Røde app on an iPad. They have a couple of these comparison programs that you can get free from the App store that basically allow you to hear the same speaker in different situations but through a whole range of recording microphones. I think they bedecked an actor with lavaliers, headsets, and handheld mikes and had her read out a script.

She was outside in front of a theatre and there was wind and passing traffic as she did her speaking. They recorded the result through the camera's basic in-built mike and at the same time on all the other ones. You can stream the things together and hear the difference between the various mikes quite clearly.

The most startling one was the basic camera compared to an inexpensive reporter's mike with a similar pattern of pickup. While the camera did pick up clear sound it was somewhat restricted and all the traffic noise came in with the voice. The reporter's mike canceled all the traffic and the actor's voice was far cleaner - the difference between a professional sound and a real mess.

If you pop over to the Røde site, and then off to the App store you can get yours for free and see what I mean.  It shows that just a little accessory can make all the difference.