I am starting to be surprised by the improvements in the packaging of new photographic equipment.
Oh, sure, as a sales person I still complain about the way SOME manufacturers package new cameras in a way that you cannot get the component parts back into the box so that the customer can take it home - and SOME manufacturers of inkjet paper have such confusing packaging as to harm their own sales...but there is a new run of goods coming that have benefitted from real imagination in the shipping.
Case in point are the new Touit lenses from Zeiss. Of course the lenses themselves are beautiful, as one would expect. These are the specials intended for use on Fuji X-mount and Sony E-mount. We've gotten examples of each type in today - the 12mm f:2.8 and the 32mm f:1.8. The boxes they come in are so nice I have just opened them and photographed the wrapped lenses - I shall leave it to the buyer to go further and expose the actual lenses.
I particularly love the way the Zeiss people have stated on the top of the box that you opening it is the moment they live for. Clever, clever marketing.
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