Why?
Because you will get a FREE VG-C1EM battery grip for your new camera, that's why. With the front and rear command dials and two control buttons as well as the shutter button, this give the Sony user all the professional handling of the larger DSLR cameras...but at a much lighter weight.
The shape is a direct fit to the camera body and exactly duplicates the body line. If the body fits your hand, this grip will too.
Yet another reason to think about getting that new Sony from us...
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