Elegance As Part Of the Equation

I have been looking at the pile of cameras in the corner of the studio - from the newest digital ones on top down to the old daguerreotype ones mouldering into mulch at the bottom - and have decided that there is very little beauty in the business when it comes to equipment. For all we go on about the magnificent L..... or the classic design of the N.... or the C.... they are either utilitarian or overblown.

There are space-age constructions from the late 90's, Soviet optical tractors, and a few Disney characters with lenses in their stomachs, but few that could be described as elegant.

Contrast it with the Fuji X-M1 we have been stocking recently. This is a fully-equipped APSC-sensor digital camera with a 16mm-50mm zoom lens, articulated LCD screen, and all the associated bells and whistles incorporated inside it...but have a look at how nicely the Fujifilm designers have encased it.

Leather is always elegant. If it wasn't, cows wouldn't wear it all the time. Cows and French people are elegant and they wear leather a lot. The Fuji you see here has a wonderful body covering like tan leather. It combines perfectly with the silver finish on the rest of the body.

Now some professionals think that they can only use black cameras to create their art...but then some professionals think that they need to dress in dreadful old ratty clothing to express their individuality. I could show you albums of identical ragged professionals...

Wouldn't it be great if some of them got a shave and a new suit of clothes and a good looking camera? You can beat them to it - buy a Fuji X-M1 now.