Wednesday, April 16, 2014

Oh Myyyy....I FInd Out


Well, that'll teach me.

And isn't it always the case - the things that you find out for yourself are the ones that stick with you.

I have been using an iMac and a Macbook Pro for several years, resetting the colour video cards inside the computers with a Datacolor Spyder 2 Express each month, and printing out on Ilford and Epson paper. All good and I've been happy.

Then recently the Spyder 2 Express started to go weird and I replaced it with a Spyder 4 Express. Slightly different routine for the operation, but equally simple to do. I tuned up the home and the work computers last week and carried on blithely.

Today Dom handed me some files that were taken at last night's shop party. I banged them into the Macbook Pro and then out to the shop Epson R3000 so that some of the reps could have  paper prints. Ilford Smooth Pearl 6 x 4 paper.

Wow. Better than before. Accurate colours and NO colour cast. I think the Spyder 4 Express has done something really good for the system. What, exactly, I cannot say. And this on a standard paper.

Note: I also brought back some Fujifilm printing paper from Japan to test it. Only one print so far on what amounts to a super-quality glossy but again it looks as if printing has gotten to a whole new level of accuracy...with no especial efforts on my part.

These are standard goods straight off the shelf here in the shop - with the exception of the Fujifilm paper. I know the business of colour management and printing is said to be hard but this seems easy. Perhaps it is all just hear-say...?

Shop Party - It's Not Just About Cameras

We wish to apologise for the noise. We have been celebrating the the refit of our showroom here at 230 Stirling Street. This is the sort of event that happens somewhat seldom, and we have been making the most of the opportunity.

I have enclosed a number of unofficial photos found in an old camera in a footlocker...there will be better pictures from our official photographer "Mr. Ernest" as soon as he returns. In the meantime you can get a feeling for the evening from this selection.


The venue.


The red carpet.



And I'd like to introduce...



The stars of the evening...


B1 and B2


One of them belongs to Leica and one of them belongs to us...


Sam And Frodo


Oh Myyyyy...


" See? I told you...


Yes, actually. They really are...


See? There's a C in the middle of the keyboard...


Now is actually a good time to come down and see us. The walls have been freshly painted and all the electrically-operated doors still open. We are stocked to the gunwales with cameras and lenses and there is space to move round the floor. Easter is upon us so get in today before it all sells out!

Monday, April 14, 2014

Moving Light Artillery Into Battery - With The Fuji X-T1


It has often been said that putting a battery grip onto your digital camera will make you look like a professional photographer*. Perhaps, but that is not the best reason for using one.

Think in terms of the ergonomics of the machine. If you want to take a picture in vertical or portrait mode you are going to have to throw your right wrist over the top of the camera and the weight will depend upon your hand. The grip you need to hold the camera against gravity means more muscle pressure and stiffer muscles. Your hand and arm get very tired over an hour of doing this.

If you use a battery grip your hand remains upright and your muscles are more relaxed. You have the other hand free to operate a zoom lens and the whole rig can be held safely all day.


Plus some camera grips accommodate a second battery in there - you get twice as long to shoot before recharging.

This is evident with the new Fuji X-T1 battery grip - we've just gotten them into stock for the Fuji X-T1 cameras and can particularly recommend them to the users of the large 56mm f:1.2 lens. You can pick one up for $ 329.

* You can look like a professional photographer just by getting a bad haircut...much cheaper.

Thursday, April 10, 2014

Doing A Deal With The Bride/Devil/Art Director


A lot of photographers have received offers from prospective clients to do work for free - advertising, editorial, portrait, wedding, etc...at some stage of the game every shooter has been told that they will be permitted do the job for no pay. One of the favourite arguments put forward to promote this is that it will be good for the photographer's career. Exposure. Bright lights. Big name. Network connections...

If you want exposure, open up your aperture or slow your shutter speed. There are controls built on most cameras to do this - they are generally on the top of the camera body and do not connect to your wallet. If your wallet opens up, it because someone's fingers are in there...

Bright lights are available from us. We sell Profoto, Elinchrom, Nikon, Canon, Metz, and Jinbei. Come in and try them. We charge money, so you'd be better off to get the client who wanted the freebie to actually pay you and then you can spend it here. That's what money is for.

Big name? Freiherr Manfred von Richthofen had a big name and so did Feld Marschal Erich von Ludendorff....lousy photographers the pair of them.

Network connections? Get a laptop and post selfies on Facebook. Or go down to Fremantle and buy a herring net. You'll get a network and more dinner than you would have from the photographic assignment - if you can find a bottle of tartare sauce you have it made.

You need not feel sad that the client will suffer from not having you do it for free. They will move on to the next final-year student and make the same proposition. Eventually they will find a volunteer.

Note: Brides generally only try to steam you for one wedding and the devil only damns you once, but art directors will try it time after time.






Wednesday, April 9, 2014

Tiny Studio With Cullmann And Promaster


 For the last year I have been shifting a number of interesting boxes from Cullmann around the shop shelves. The studio support sets come in various sizes - from basic to humongous with every camp known to man - and up to now I have never experimented with them. And normally I try everything that is lying around undisturbed. Ask some day about the container of hydrochloric acid and the pool chlorine...

Any rate, the Flexx Support Set is the one I raided to make the editorial studio. The desk drawer slides backward and provides and edge to attach the camera support. I elected to attach the X-10 camera to it and it is totally solid. Exposures of a second are no problem.


Fortunately the exposures can be shorter than that with an aperture of f:8 to f:16 - the camera runs at ISO 500 now and there is a Cullmann Copter tabletop tripod that acts as a light stand. On top of it is a small Promaster LED 30 light unit. If I can wangle one of the new LEDGO units we'll have even more power and shorter exposures.


None of this lighting is Steve Sint stuff - it will take a little more time to figure out  good main and fill for this tiny area - but the ability to shoot fast and illustrate as soon as an article is written in invaluable.

Anyone who shoots products or tabletop subjects would be well advised to come browse among the Cullmann accessory kits.

Elegance As Part Of the Equation


I have been looking at the pile of cameras in the corner of the studio - from the newest digital ones on top down to the old daguerreotype ones mouldering into mulch at the bottom - and have decided that there is very little beauty in the business when it comes to equipment. For all we go on about the magnificent L..... or the classic design of the N.... or the C.... they are either utilitarian or overblown.

There are space-age constructions from the late 90's, Soviet optical tractors, and a few Disney characters with lenses in their stomachs, but few that could be described as elegant.

Contrast it with the Fuji X-M1 we have been stocking recently. This is a fully-equipped APSC-sensor digital camera with a 16mm-50mm zoom lens, articulated LCD screen, and all the associated bells and whistles incorporated inside it...but have a look at how nicely the Fujifilm designers have encased it.


Leather is always elegant. If it wasn't, cows wouldn't wear it all the time. Cows and French people are elegant and they wear leather a lot. The Fuji you see here has a wonderful body covering like tan leather. It combines perfectly with the silver finish on the rest of the body.

Now some professionals think that they can only use black cameras to create their art...but then some professionals think that they need to dress in dreadful old ratty clothing to express their individuality. I could show you albums of identical ragged professionals...

Wouldn't it be great if some of them got a shave and a new suit of clothes and a good looking camera? You can beat them to it - buy a Fuji X-M1 now.

Four Packs Of Fun - Polaroid Is Back






Edwin Land would be proud of the place - we have Polaroid instant cameras and film back in stock.


Take a gander at the pack shots. You'll note that we can provide a new Polaroid 300 camera and film - both the cameras and the film are in colour. Now your selfies can be in print as well as on everybody's Facebook.


Also note that there is a new formula for the Impossible Project films. We have 600-series black and white and colour film for Polaroid cameras as well as SX-70 film. We have been assured that the Dutch manufacturers have got it right this time.


If your dear old 600-series Polaroid has been sitting sad and lonely, perhaps this is the time to take it out of the cupboard and load it up. You could be 90 seconds away from art...