The business of rumour photography is one of the growth sectors of the industry. Not only can the manufacturers use it to engage buyers and prevent them spending their camera money on other brands, they can frequently prevent them from spending it on food or shelter. We have often sold new equipment to shivering half-starved enthusiasts and in some cases we have felt bad about it. Not so bad that we have didn't take the money, but.
I think that the manufacturers are missing a bet - the motor car makers like to send their next lemon out to the race track swathed in fake body panels and canvas and NEVER tell the motor photo journalists that they are going to do it, nudge, nudge, wink, wink know what I mean...The camera people could do the same, and we could have packs of howling snaparazzi chasing the test shooter down Hay Street Mall. You can't pay for publicity like that.
I am prepared to do my part. I seen it. It wuz great. If you get it you will be the coolest person you know. Pre order it and you will be 50% cooler than that. And remember that you can set an alarm app on your mobile phone to go off like a destroyer siren the moment the Rumourflex company publishes out their next press statement - or stays late at the office and sends out for pizza. Don't be left out!
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