You Push The Little Bit Down - With Fuji

The image goes round and round.
Whoa - ohoh - ohoh,
And it comes out here...

Almost seems like that when you look at the retro styling of the new Fuji Instax Mini 90 - it is the camera that they call the Neo Classic.

Okay, It has got a secret - it is an instant print film camera much in the vein of the Polaroid  small cameras. Fuji make a film that is remaniscent of the small card-size Polaroid but since it uses Fuji chemistry the colours are a lot more vibrant and attractive. This is not ink printing or thermal dodgery - this is real instant miracle chemical processing. The stuff Edwin land did but with wasabi and a little pickled radish*.

The camera is black and silver with a finish that makes earlier offerings look like plastic toys. There is a powerful electronic flash fitted above the side of the lens. As the camera uses an electric motor to squeeze the film for development, this means that it needs a real battery inside. There is a Fuji NP45A lithium ion battery supplied and a mains charger to keep it topped up - how's about that for blended technology.

The film is Instax Mini - 10 shots per pack in a credit card size. As I mentioned the colour is good - in the film days a lot of us used the Fuji Fp 100C colour packs in our Hasselblads for proofing before shoots and we found it was far more accurate than the Polaroid equivalent.

This would make a great gift for a teenager - coolest kid on the block.

* Betcha can't take just...one... picture.